About Ivy + Ember Boutique
Hi, I’m Whitney — the heart behind Ivy + Ember Boutique.
I started this boutique in 2022 as Boutique By the Sea, during a season of life where slowing down, being present, and building something meaningful mattered more than ever. With a background as a Registered Nurse, caring for others has always been part of who I am — but stepping away from nursing allowed me to pour that same care into my family and into creating a boutique rooted in warmth, simplicity, and intention.
This January, we entered a new chapter with a rebrand to Ivy + Ember Boutique — a name that reflects both growth and heart. Ivy represents growth, connection and the way our lives are woven together, while Ember is the warmth, the light, and that little spark of joy we all carry.
Today, I’m a stay-at-home mom to my two girls, and we call the Southshore Tampa area our home. Our days are filled with homeschool, gymnastics, beach trips, play dates, coffee runs, and lots of life in between — and that real-life rhythm inspires everything you see here.
At Ivy + Ember, we curate pieces for women and littles that feel effortless, comfortable, and beautiful — clothing you can truly live in. Every item is chosen with intention, because I believe getting dressed should feel simple, confidence-boosting, and a little bit special.
Thank you for being here and supporting this dream. You’re not just shopping a boutique — you’re part of our story. 🩷
